In this case, it is about gaining as many customers as possible and reaching as many people as possible who are potentially interested in the promoted company or service. How exactly does content affect the positioning and how to use it? How can you position your website with the help of an article?
Content marketing and SEO
By publishing attractive, useful and interesting content you can reach potential customers who will use services of promoted company. Sometimes it is enough to provide them with information on a given topic, because sooner or later they will contact the company. This is because the Internet works in such a way that we can search for data about things that interest us. Thanks to this – responding to possible needs and expectations of customers – the company is able to show itself only to those who may actually need its help or services.
Content marketing is different from other forms of marketing because it is based on building long-term relationships between the advertiser and the client. This term covers all the content that is distributed over the internet in order to promote a product. It can be both videos, infographics, as well as, for example, reports. However, the most valuable – as it turns out – are the articles.
Good content, better results
Internet users have learnt to look for sites with better quality articles, and they do not trust sites that they think are suspicious, i.e. articles that have errors, are written carelessly, and do not really explain anything. Quality sites are now preferred – helpful, responsive and potentially interesting.
In the past, Google (and other search engines) have given top rankings to sites that today we would consider embarrassing. This is why Google has introduced the most modern security measures! Among other things, the Panda and Penguin algorithms protect the Internet users from the crowd of low-quality websites – they can properly locate them and place them in the ranking on the lowest positions. In addition, these algorithms are constantly updated, so there is no point in fighting them! It is better to fight for readers (and therefore potential customers) by serving them high-quality content – then their interest will be almost natural. And greater interest of Internet users, translates into a higher position in the ranking – and the circle is closed.
How to write a good article?
Internet users expect more and more, so the content of articles placed on positioned websites must be better and better. At the same time, you should always bear in mind that when advertising your company, you are looking for a customer with very specific characteristics – and the text must be addressed to them.
In addition to activity on social networks, articles have become the most important way of promotion. At the same time, always when creating a text, you need to keep in mind the purpose of its creation. It must be interesting enough to arouse interest, and at the same time in a clever way to advertise something or redirect to another site using a link placed in it. In this way, it will provide readers with information about a particular service or company, and will also be helpful in SEO activities.
Articles must also have unique content – otherwise they will either be plain plagiarism, or readers will very quickly realize that they are about something other than just providing information. Google’s algorithms detect content that someone has already posted somewhere (even if it was us) and punish it by placing it at the end of the search engine results, or sometimes even removing it altogether. So we have to make sure that the articles are unique! It is worth the effort because it gives us free advertising and if the text is good, Internet users will pass it on to their friends. A stable link with a good quality text is the best way to build the company’s position and brand awareness among web users. And we should have as many such links as possible!