1. Increase sales through traffic from search engines
The Google search engine has taken an accelerated course towards unique and valuable content. It is technically possible to take advantage of this trend through appropriate content manipulation. Since content marketing has become a permanent fixture in our daily lives, let’s try to be smarter than the competition and achieve even better results than ever.
Instead of looking for valuable publishing sites from external publishers, provide your brand with its own advertising environment that is completely under its control and ensures marketing effectiveness. Outsource the creation of a network of advertising sites to promote your business, as we have confirmed a correlation between the number of advertising domains and increased sales. Publish content on your own sites and increase sales in the promoted business
2. How to get organic traffic from multiple phrases?
Positioning a website for many phrases is currently very difficult. Problems related to optimization and acquiring links to subcategories are a nightmare for many link building specialists. You can achieve the effect of being present under many keywords by splitting your offer into several sales pages – each for one product. Investment in content written by professional copywriters supports companies’ presence in the search engine and increases their sales. The novelty is systematic management of content on many domains without the risk of its loss (e.g. liquidation of the external portal by its owner).
Disappearing content from external media reduces the number of backlinks, which may cause fluctuations in positions or permanent drops.
3. Virtual headquarters and virtual merchants
Streamline your marketing efforts by creating a network of virtual billboards – representatives of your brand in local search results. This is a simpler solution than promoting one website for multiple phrases in different locations. Such strategy has its justification, because on local pages you can place graphic banners with a link to your homepage. This way you generate user traffic and strengthen the power of your main site by gaining good quality links from thematically related sites.
Also, by creating a network of virtual sales pages, you are able to better target your offer. Remember that the preferences of the audience in a given region may be significantly different from those in another location.
4. Act consciously and rationally
The concept of promotion with Webmity is to stay ahead of current marketing standards. The user, by carrying out repetitive tasks delegated by our system, also includes the competencies of a positioner.
The websites created in Webmity assume the function of virtual billboards, which collect traffic from niche phrases, present a specific element from the company’s offer and, as a side effect, their thematic relatedness is positioned through links to the brand’s homepage.
You should realize that following search engine guidelines is the only and right way to a stable position. Give internet users useful material and information. Reap the benefits of high positioning through thoughtful, high-quality actions.
5. Create user-friendly websites
Useful websites are characterized by simplicity, clarity and beautiful design. Make sure that your website contains:
concise texts, written in the language of benefits and addressed directly to the recipient;
simple and not distracting graphics;
a call to action, a phrase that prompts the user to perform a desired action. For example: Go to our partner’s website (banner, logo, anchortext);
grammatically and orthographically correct and unique content.
Hierarchy – group the content and arrange it in different sections on the page according to the hierarchy of their value.
Sample websites created in Webmity (click thumbnail to go):
Remember to make your advertising website mobile friendly. Responsive website is now a standard that you must meet if you want to effectively sell. Statistics show that over 60% of people in Poland use smartphones. Mobile commerce is a growing potential, which if untapped can be one of the reasons for lowering the effectiveness of the campaign.
6 – Technological advantage
Only those who have the technology will survive. Using modern tools to increase online sales saves time, and with automation and system control, allows for global dispersion and differentiation of resources.
Avoid links. Installation of sites on servers in different locations and DNS zones existing for years effectively makes it difficult to track down the sites of a single owner. The element worth mentioning is also becoming autonomous systems (ASNs), which diversification is a much more difficult task than changing the IP address. Apart from the marketing effectiveness, you will gain stability of operation (it is not possible to crash all the sites at once).
In order to protect your business, automatically hide data of the global domains’ registrant, do not use half-measures like seohosting which usually tunnel only the web traffic through proxy solutions and are easy to trace by competitors.
You can manage everything from one place. Globally control statistics and the flow of users between pages. Monitor the position of advertising pages. Analyze. Report.
7. Summary
Advertising campaigns on the Internet disperse into many communication channels and promotion methods. If we assume that the first group of methods obtains traffic from the search engine and the second group is responsible for increasing the conversion of this traffic to sales, we should come to the conclusion that only broad presence in the search engine will allow us to really increase sales from digital channels.